www.valedearca.com – Privacy Policy


This Privacy Policy applies to the processing of personal data carried out by HVA - Agricultura, Pecuária, Caça e Turismo Rural do Alentejo, Limitada, especially the personal data collected or generated by the use of its Website and associated user accounts, as well as the respective social media pages, ensuring the protection of personal data in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679, of April 27, 2016), and with Law No. 58/2019, of August 8, which ensures the implementation of the aforementioned regulation in the Portuguese legal system.

1. Collection of Personal Data
2. Purpose of Personal Data Processing
3. Personal Data We Collect
4. Basis for Personal Data Processing
5. Sharing of Personal Data
6. Cookies
7. Data Subject Rights
8. Security Measures
9. Retention of Personal Data
10. Updates to Our Privacy Policy
11. How to Contact Us

1. Collection of Personal Data

We will collect, store, and process personal information if you use our Website, create an associated account, and access our social media pages to view or purchase products, or if users voluntarily provide us with such information, for example, by subscribing to our newsletter. If you participate in a promotion or contest or provide personal content for our Website, by posting such content on our social media pages or using a hashtag or other identifier used by us to integrate social media with our Website.

2. Purpose of Personal Data Processing
Users' personal data will be used and processed for the following purposes:
to enable navigation on the Website and the use of the online personal account;
to enable improvements to our Website, including statistical analyses, business studies, and online traffic management;
to facilitate the purchase of products, especially by placing online orders on our Website, and carrying out related activities;
to obtain users' opinions about our products and services, including surveys and tests;
to send information and marketing communications, if we have been given permission to do so and in accordance with applicable legal requirements;
to develop, evaluate, and improve our business;
to manage relationships with customers, suppliers, and service providers; and
to comply with applicable legal and regulatory requirements.


3. Personal Data We Collect

The personal data processed may include:
Contact details, including name, email address, phone number, and address;
Access and account details, including password and username;
Gender and date of birth;
Billing information, including tax ID number, payment, and credit or debit card information; [Payment and credit/debit card information is not stored in the database but must be informed in the same way as IBANs in emails if stored]
Preferences regarding the sending of marketing communications and the use of cookies; and
Image and other personal information that may be included in the content provided by users on our Website, such as comments, photos, and videos, as well as the name of the social media account from which they provide this information.
Users ensure that the personal data they provide is true, and HVA - Agricultura, Pecuária, Caça e Turismo Rural do Alentejo, Limitada, Limited is not responsible for any inaccuracy or error.
Information that we consider mandatory to enable access to certain parts of our Website or to supply goods or provide certain services requested by users is duly marked on the respective forms.
According to applicable legislation, we warn that personal data collected on open networks may circulate on the network without security conditions, with the risk of being seen and used by unauthorized third parties.
When users visit our Website, certain information may be automatically collected and stored on our servers for system management, security, backup, technical support, or statistical purposes. This information may include:
Date and time;
Origin IP address;
Domain name;
Type of browser and operating system used (if provided by the browser);
URL of the referring page (if provided by the browser);
Requested object;
Request execution status;
Geographic location; or
Language option. [All listed information is effectively stored]


4. Basis for Personal Data Processing

The processing of users' personal data by HVA - Agricultura, Pecuária, Caça e Turismo Rural do Alentejo, Limitada, is based on one of the following grounds:
Explicit consent from the data subject for the processing of their personal data for one or more specific purposes;
The necessity of processing for the performance of a contract to which the data subject is a party or for pre-contractual measures at the data subject's request;
The processing is necessary for compliance with a legal obligation to which the data controller is subject;
The necessity of processing personal data to realize the legitimate interests pursued by the data controller, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject.


5. Sharing of Personal Data

We do not sell, nor otherwise disclose, the personal data we collect and process, except as provided in this Privacy Policy.
Only our employees with responsibilities in information technology management, sales management, and customer support can access users' personal data, to the extent strictly necessary.
We share personal data with entities that provide services on our behalf, namely for payment management, data hosting, information technology management, and customer support. These entities are not authorized to use or disclose personal data except as necessary to perform services on our behalf or comply with legal requirements.
We may transfer and store personal data in countries other than the one where they were initially collected, including countries outside the European Economic Area (EEA), according to applicable law. These countries may not have the same level of personal data protection as the country where the data was collected, in which case we will adopt the protection measures provided in this Privacy Policy and comply with applicable legal provisions ensuring adequate protection for data transfers to countries outside the EEA.
We reserve the right to transfer the personal data we collect in the event of the sale or transfer, in whole or in part, of our business or assets, including in the event of restructuring or dissolution, but only after appropriate measures have been taken to ensure the security and confidentiality of personal data.


6. Cookies

Our Website may use cookies or similar technologies to improve the browsing experience, provided they are accepted by users, who should read our Cookie Policy to understand our practices in this matter.


7. Data Subject Rights

Under applicable law, data subjects can request access to their personal data at any time, as well as its update, rectification, and deletion or restriction of its processing, data portability, and, in certain circumstances, object to its use.

They may also request that we stop sending marketing communications, either by email or otherwise. To do so, they can (i) select the corresponding options in the forms we use to collect personal data, (ii) click the unsubscribe link in our marketing emails, or (iii) ask us, in any other way, not to process their information for marketing purposes.
Users can withdraw their consent to the processing of their personal data, which does not affect the processing carried out until that date based on the previously given consent.
Without prejudice to the possibility of resorting to other administrative or judicial means, the user can file a complaint with the competent supervisory authority, as provided by law, if they believe that their personal data processing is not legitimate.
To exercise these rights, to file a complaint, or to request clarification on our personal data processing practices, users should contact us by email at site@valedearca.com or write to:
HVA - Agricultura, Pecuária, Caça e Turismo Rural do Alentejo, Limitada
Avenida da Boavista 1756, 5th floor - 4100-116, Porto


To protect users' privacy and for security reasons, we may take measures to verify their identity before providing access to their personal data.

8. Security Measures

We adopt appropriate technical and administrative measures to protect personal data against unlawful destruction or accidental loss, alteration, unauthorized disclosure, or access by third parties. Service providers who have access to personal data to provide services on our behalf are contractually obliged to keep such data confidential, implement security measures to protect data, and not use such data for any other purpose. Any employee of HVA - Agricultura, Pecuária, Caça e Turismo Rural do Alentejo, Limitada, who may have access to personal data during their activity is bound to keep it strictly confidential.

9. Retention of Personal Data

We will retain users' personal data for as long as necessary for the purposes for which we collected it, including to provide the requested products or services or for the period required by law, always respecting the retention periods imposed by law and regulations. Regarding personal data used for direct marketing, we will retain users' data until they withdraw their authorization or ask us to delete it, under applicable legislation, retaining only the data necessary to ensure the effectiveness of their right to object.

10. Updates to Our Privacy Policy

This Privacy Policy may be regularly updated, with notices posted on our Website to inform of any substantial changes, and the date of the most recent update will be indicated in our Privacy Policy. We recommend periodically reviewing this Policy to stay informed of updates.

11. How to Contact Us

Users with questions or concerns about our Privacy Policy, who wish to update the information we have regarding their preferences, or who wish to exercise their rights of access, rectification, deletion, limitation of processing, data portability, or objection to the processing of their personal data, can contact us by email at site@valedearca.com or write to:

HVA - Agricultura, Pecuária, Caça e Turismo Rural do Alentejo, Limitada
Avenida da Boavista 1756, 5th floor - 4100-116, Porto
This Privacy Policy was last updated in March 2021.